From Local Cultivation to Global Layout – MLSfit's Internationalization Strategy and Market Insights
As a representative of manufacturing originating from Shandong, China, MLSfit's path to internationalization is not simply about product export but a
strategic layout based on deep insight
. We deeply understand that the global gym equipment market is not monolithic; there are significant differences in culture, training habits, and business environments across regions. Our globalization process is precisely a targeted response to and respect for these differences.
Deep Localization is Our Core Strategy.
When entering the European market, we found that local gym spaces are generally compact, with extremely high demands for equipment footprint and functional integration. Therefore, we specifically optimized the European version of the LJ Series with a more compact modular design. In the North American market, responding to the rise of home gyms and high-end personal training studios, we enhanced the豪华配置 (luxury configurations) and silent performance of our plate-loaded equipment.
Establishing a Regional Service Center Network
is key to safeguarding brand reputation. We have set up regional warehousing and service centers in Düsseldorf (Germany), Los Angeles (USA), and Sydney (Australia), ensuring 48-hour supply of critical spare parts and training localized technical service teams. This addresses the biggest pain point for international clients—after-sales response speed—shortening the service radius from "continental level" to "city level."
Participating in International Industry Dialogues
is an important way for us to enhance our brand voice. We are not just suppliers but active industry participants. Through continuous participation in top global exhibitions like FIBO and IHRSA, and collaborating with international sports science institutions on research, we fuse Eastern manufacturing wisdom with global fitness trends to launch strength equipment solutions with genuine global competitiveness.
MLSfit's internationalization is a vivid practice of
"Intelligent Manufacturing in China."
With reverence for manufacturing, persistence in quality, and humility towards diverse markets, we are transforming the craftsmanship originating from Shandong into a reliable force serving fitness enthusiasts worldwide.
